Paparazzi Accessories is a party planning company that offers an affordable line of jewelry and hair accessories. It is a relatively new company that launched in 2010.
Paparazzi’s entry into the fashion industry is marked by a commitment to keep low prices. They plan to accomplish this by working with suppliers so that everyone can afford the products. The price model currently offers products for $10.00 or less. Hostesses of Paparazzi parties have the opportunity to be credited with free accessories and get discounts on future purchases.
Benefits For Consultants
It was very enjoyable researching for this article because I was able to speak with several consultants. One story was especially touching and inspiring. One consultant was able to supplement her family’s income while her husband was unemployed. She was able to make enough money to maintain the household while her husband completed school. She was happy to share that her business is doing better than ever and her husband found gainful employment. Another consultant stated “I used to make my own jewelry but learned that it was easier and cheaper to sell Paparazzi’s products”. Other consultants enjoy the benefit of working from home. Another common like is the opportunity to meet and connect with new friends at the parties.
The consultants I interviewed described their experience as win-win. Paparazzi Accessories affords work flexibility, the opportunity to make money and work from home.
To become an independent Paparazzi Consultant it cost $40.00. Consultants can choose from a variety of starter kits ranging from $300.00 to $2,750.00.
Consultants earn 45% retail profit on personal sales, plus 5% to 10% commissions on team sales up to three levels.
In doing research on Paparazzi Accessories I was very impressed to learn how founder Misty Kirby got started. Kirby started her company during the worst economic recession since the great depression. Paparazzi not only survived but also thrived. What Kirby tapped into was the desire women have to have the latest fashions at affordable prices.
Paparazzi Accessories seems poised to continue growth and success in the direct sales industry. It will be interesting to monitor the training provide to new consultants. Most new direct sales companies fail because they overlook the importance of training new consultants correctly. This company should do well if it implements a systematic training approach addressing both online and offline marketing strategies.